Why Digital Marketing Is Important for Orthodontic Websites?
An orthodontic marketing business can really help you establish a solid online presence and brand. For orthodontists who are just starting, this can be an invaluable tool to help increase patient exposure as well as build their practice into a strong network of satisfied customers. However, with so many marketing options vying for the attention of your potential customers, you might be tempted to cut corners and skimp on marketing. You don’t have to. With the proper combination of multiple marketing tactics for orthodontics, you can’t afford to slash your rates any further to rope in new patients while still building your patient base.
One of the best forms of orthodontic marketing for dentists
is dental marketing that offers free consultations. Most dental practices have a website and a Facebook page or even a Twitter account. Why not leverage these social media outlets to generate possible patients? By offering a free consultation, you are essentially creating a face-to-face appointment with a dentist. The next step is to set up an appointment for the potential patient to schedule an appointment with your practice soon.
Now comes the part where you go beyond traditional marketing methods
and offer something of value to your potential patients beyond a free consultation. The next step in orthodontic marketing for dentists is to take the customer relationship management concept and run with it. What could this offer to your practice that you couldn’t do with traditional dental marketing methods? Well, there are really four stages to marketing for dentists that you should take full advantage of.
If you want new patients to find you
then you need to start ranking in the search engines. There are several different things you can do here. Perhaps the best way to begin your search engine optimization efforts is to use keywords to find your practice. This way when someone searches for orthodontic marketing in your area, your practice will be one of the first few results. Be sure to also incorporate keywords in your web copy as well as throughout your online marketing plans.
Search engine optimization takes some work
so don’t expect to see immediate results from this effort. However, you need to stay at or near the top of the search engine rankings to generate new patients and keep current patients coming back to your office. For example, if you want to rank for the keyword “dentist in PA,” then start creating content on your site around this term and add keywords throughout the article that directly relates to dentists in that area. If you already have a blog or a website that you regularly update, then incorporate the SEO process into it. By implementing an SEO process throughout your digital marketing strategy, you can rest assured that your SEO efforts are working to bring you new patients, new business, and new referrals.
In addition to search engine optimization
another way that you can draw new customers is to submit your listing to listing directories. Many orthodontic websites will allow you to list your office for free, and many of these directories will allow you to also add a description and link back to your website. Listing your office on these sites will allow your patients and potential patients to get in touch with you even before they decide to see you in person. In this way, your orthodontic marketing efforts are working to bring in new dental patients and new business.